"East Africa is a sought-after destination that captures the imagination of travellers worldwide. It is known for its diverse natural landscapes, rich wildlife, and various attractions, from national parks to freshwater lakes, wetlands and waterfalls. Kenya’s long-term development blueprint, Kenya Vision 2030, is in its fourth implementation phase, the Fourth Medium Term Plan (MTP IV) 2023/24-2027/28. Within Kenya Vision 2030, tourism is recognised as a pivotal sector under the economic pillar. The vision aims for Kenya to rank among the top ten global destinations for long-haul tourists, offering a diverse, distinctive, and high-end visitor experience."

"The idea of sustainable tourism is to visit destinations without harming the natural environment or local communities. Mention the word “Sustainability”, and anyone will think of “balancing economic, social, and environmental factors to ensure the planet’s long-term well-being”. The critical question is: who creates this balance? Various stakeholders generate and maintain the balance, including not-for-profit and non-governmental organisations. They advocate for sustainable practices, raise awareness, and work on conservation and social justice projects. Ecological challenges pose significant hurdles to the successful realisation of Kenya Vision 2030. These environmental issues have economic repercussions, disrupting the tourism industry due to habitat destruction and pollution."

"The East African Wild Life Society (EAWLS) is the leading voice of conservation in the East African region. Our mission is to protect natural habitats, wildlife, and biodiversity while promoting the sustainable use of natural resources. EAWLS actively supports sustainable tourism by collaborating closely with stakeholders in the tour industry through various initiatives focused on environmental conservation and enhancing the livelihoods of local communities near protected areas. These initiatives include a membership programme that supports policy and advocacy activities, ensuring proper environmental governance by both government and private stakeholders. Our efforts encompass advocacy campaigns, litigation, and conservation and social justice projects dedicated to preserving natural resources."

"EAWLS also raises awareness about environmental conservation, empowering community members with the knowledge to make informed decisions in their daily lives and become advocates for change in their communities. Sustainable practices are crucial for preserving natural resources for future generations, and EAWLS has actively engaged communities in adopting these practices."

"By promoting sustainable practices in parks, encouraging eco-friendly accommodations for tourists, and offering alternatives to over-dependence on natural resources, EAWLS contributes to a sustainable environment, fostering a better future for generations to come."

"Join the East African Wild Life Society today and become part of a community of environmentally conscious individuals and corporations dedicated to saving our planet." - Nancy Ogonje, The Executive Director, East African Wild Life Society